High-Proof Creative — Designing for the Spirit of Craft

As a Senior Designer at High-Proof Creative, I collaborate with distilleries, breweries, and beverage brands across the country to create bold, market-ready branding that blends story, craft, and shelf appeal. From award-winning spirits packaging to comprehensive brand systems, my work helps clients define their unique flavor — visually and strategically. At High-Proof Creative, I wear many hats — and every one of them pours into building cohesive, standout brands for the beverage industry. My work bridges brand strategy and production, blending expressive design with the technical precision required for TTB compliance and print execution. In my current role, I lead brand identity and packaging design for new spirit launches; develop POS, merchandise, and event collateral for national and regional campaigns; support digital and print advertising that highlights client stories and drives sell-through; collaborate with cross-functional teams — from distillers to marketing directors — ensuring every visual asset aligns with the brand’s core flavor and positioning. Below are some of my signature projects.

Oxbow Rum Distillery
As Above So Below Distillery
When I partnered with As Above So Below, the challenge was to transform a boutique distillery into a fully realized brand universe. Over two years, I designed the entire tarot-inspired label collection, established a scalable packaging hierarchy system, and created award-winning spirits packaging that positioned AASB as one of the most distinctive craft distilleries in the Southwest Region.
Side Hustle Spirits
Side Hustle Brews & Spirits, a long time client of High-Proof Creative, was expanding their whiskey line just in time for the launch of their new bar. They wanted to retain the elements of the previous version, but elevate it. My approach was to create space and subtle patterns in order to create a clear focal point and visual hierarchy that was more delicate than before. Additionally, with the change of the bottle style the layout and size needed adjustment. There are 7 versions of the label with the ability to create more using a deep jewel toned color palette.
John Lee Hooker Spirits
Montanya Rum Distillery
Rooted in the heart of the Rocky Mountains, Montanya Rum Distillery is far from the stereotypical island rum brand. Their spirits are as bold and elevated as their altitude — distilled with mountain water, sustainable practices, and a deep respect for craft. I’ve had the pleasure of translating that ethos into a cohesive suite of visual touchpoints spanning in-store displays, event activations, and digital campaigns. Every project balances the rugged authenticity of the brand with a polished, modern sensibility that connects with both bartenders and consumers alike.
↑Back to Top