Side Hustle Brews & Spirits, a long time client of High-Proof Creative, was expanding their whiskey line just in time for the launch of their new bar. They wanted to retain the elements of the previous version, but elevate it. My approach was to create space and subtle patterns in order to create a clear focal point and visual hierarchy that was more delicate than before. Additionally, with the change of the bottle style the layout and size needed adjustment. There are 7 versions of the label with the ability to create more using a deep jewel toned color palette.
Role: Packaging Designer | Agency: High-Proof Creative | Client: Side Hustle Brews & Spirits

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