Montanya Rum Distillery — From Shelf to Summit

Rooted in the heart of the Rocky Mountains, Montanya Rum Distillery is far from the stereotypical island rum brand. Their spirits are as bold and elevated as their altitude — distilled with mountain water, sustainable practices, and a deep respect for craft. I’ve had the pleasure of translating that ethos into a cohesive suite of visual touch points spanning in-store displays, event activations, and digital campaigns. Every project balances the rugged authenticity of the brand with a polished, modern sensibility that connects with both bartenders and consumers alike.

Bringing the Brand to Life — From Shelf to Summit
Montanya’s story isn’t told through gimmicks — it’s told through experience. My work focuses on designing pieces that spark connection the moment someone encounters the bottle or a bar-side promotion. Whether it’s a new product launch poster, on-premise tasting display, or digital ad campaign, each asset builds on the brand’s adventurous narrative. I craft layouts and messaging that amplify Montanya’s mission: to redefine what American rum can be. Every element — from typography choices inspired by vintage travel ephemera to the tactile textures of POS materials — helps root the brand in place and purpose.
Role: Sr.  Designer
Agency: High-Proof Creative | Client: Montanya Rum Distillery
In-Store & On-Premise POS
From shelf talkers to large-format signage, my designs ensure Montanya’s premium rums command attention in a competitive retail environment. I incorporate layered brand storytelling through photography, ingredient cues, and color palettes that nod to their mountain origins while maintaining a refined edge.
Event & Activation Collateral
For Montanya’s limited releases and seasonal campaigns, I design bar posters, tasting menus, and event signage that create a sense of occasion. The goal is to make each touchpoint feel exclusive yet approachable — the kind of design that invites conversation over a glass.

Digital Campaign Design
Montanya’s digital presence celebrates the same adventurous, grounded spirit found in their distillery. I design ad sets and campaign imagery that blend lifestyle photography with clean, modern composition — bridging the gap between rugged authenticity and luxury appeal. Campaigns often highlight limited releases, sustainability milestones, and bartender partnerships, extending Montanya’s story into new markets.

The Takeaway
My work with Montanya captures the intersection of craft and connection — where an independent distillery’s mountain roots meet world-class design. Every piece I create for them is an invitation: to savor the moment, celebrate the makers, and taste the altitude in every sip.

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