Oxbow Rum Distillery– Brand Activation & POS Design

Born on the banks of the Mississippi, Oxbow Rum Distillery is Baton Rouge’s spirited tribute to Louisiana’s cane-to-glass craftsmanship—and a proud partner of the LSU Tigers. What began as a collaboration through High-Proof Creative evolved into a direct creative partnership, where I now help the team design and develop Oxbow’s retail, digital, and experiential brand activations.

From the stadium bar to the shelf, my work with Oxbow blends Southern swagger with strategic design. I’ve created POS materials like display headers, bottle neckers, and recipe cards that bring their small-batch story to life. As the official rum of LSU Tiger's football team, I've crafted materials that celebrate the partnership, stand out in competitive retail environments and connect with their fiercely loyal Tiger fan base.
Beyond the shelf, I’ve produced event collateral and influencer kits for major industry activations, including one of the nation’s largest bartending conferences in New Orleans. On the digital side, I’ve led website design enhancements, refining UX, editing copy, and adding customizations to better showcase the brand’s product lineup and story.
From concept through execution, every element reflects Oxbow’s mission to celebrate community, craftsmanship, and the bold flavor of Louisiana rum.
Role: POS Design, Retail Activation, Digital Design, Web Development, Event Collateral
Client: Oxbow Rum Distillery

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