The beverage industry has seen a significant surge in the popularity of non-alcoholic options, including no proof cocktails, beers, and ciders. Alongside the already thriving market for kombucha and wellness beverages, this expansion into non-alcoholic drinks has created a plethora of opportunities for crafting successful branding. Companies in this sector understand the need to strike a unique balance by using striking visuals that captivate the consumer, while ensuring the non-alcoholic component is front and center. This combination not only highlights the health-conscious aspect of these beverages but also caters to consumer preferences for well-designed and visually appealing products. I want these brands to have the same experience and connotations as any other beverage out there, so utilizing stylistic trends with timeless applications provides the perfect platform to create this craft experience.

Role: Product Line Branding & Packaging Design
Agency: In-House | Client: 2 Towns Ciderhouse