Event Identity & Branding: Logo, typography system, color palette, and theme development for both years’ events.
Advertising Campaigns: Print and digital ads, social media graphics, email banners, and web assets that built anticipation leading up to the festival.
Event Signage & Wayfinding: Large-scale banners, stage signage, directional systems, and sponsor displays designed for visibility and flow within the event grounds.
Branded Decor & Environmental Design: Custom-designed tents, flags, bars, and photo zones that transformed the festival space into a cohesive brand environment.
Merchandise & Collateral: Branded drinkware, apparel, and commemorative pieces that extended the experience beyond the event itself.
The challenge was balancing a premium, cohesive look while preserving the playful, inclusive spirit that defines 2 Towns. Each year, the identity evolved to reflect the brand’s growth while keeping familiar elements that made Harvest Party a community favorite.
By creating a unified visual system that connected every guest interaction—from the first social post to the final pour—I helped position Harvest Party not just as an event, but as a hallmark of the 2 Towns experience.
Role: Creative Direction, Branding, Event Identity, Advertising Design, Environmental Design, Signage & Collateral
Agency: In-House | Client: 2 Towns Ciderhouse
Agency: In-House | Client: 2 Towns Ciderhouse
