Smith Brothers Farms — Milk Carton Packaging System
As part of the design team, I helped advance Smith Brothers’ updated branding across their milk carton packaging system. My main focus was layout development — determining the placement of logos, copy, badges, and design elements across full carton wraps.
Challenge: Refresh an iconic Pacific Northwest brand with a design system that felt premium yet nostalgic, while maintaining the carton’s functional needs (clear identification for milkmen/milkwomen, adherence to color-coding, etc.).
Solution: I created master layout files for five hero SKUs, including Whole, 2%, Strawberry, Lactose Free, and Half & Half, ensuring flexibility for future product formats (egg cartons, tubs, etc.). Each layout balanced storytelling space with clean navigation, delivering a packaging system that felt modern without losing its roots.
Dave’s Killer Bread — Sampling Tour & Snack Bites Launch
I supported the Megabrand Sampling Tour by adapting and extending existing brand assets into event graphics and sales materials. Designed tablecloth graphics and a 10' tent/back wall setup for the Costco sampling program. Adapted hero assets to highlight six Snack Bite flavors for large-format promotional displays. Created a 5"x7" sell sheet for four featured flavors, repurposing and reformatting existing designs to fit the new specs.
Impact: These activations reinforced DKB’s bold, rebellious voice while keeping their promotions consistent and production-ready across multiple channels.
Wild Mike’s Pizza — E-Commerce Visuals
I produced digital shopping images for Wild Mike’s Pizza, ensuring their packaging translated seamlessly to the online retail environment. By optimizing photography and layouts, I helped the brand present an accurate, appealing look in e-commerce spaces.
Impact
These projects demonstrate my ability to: Collaborate with agency teams on nationally distributed brands, adapt creative systems into real-world packaging and promotional applications, balance design integrity with production accuracy across print and digital deliverables.
Role: Packaging Layout Design, Event Graphics, Digital Design
Agency: Maxwell Agency | Clients: Smith Brothers Farms, Dave’s Killer Bread, Wild Mike’s Pizza
Agency: Maxwell Agency | Clients: Smith Brothers Farms, Dave’s Killer Bread, Wild Mike’s Pizza